The Icon Series 1.
Cause related marketing, a humanitarian project.
The Icon Series was produced and photographed by Blain Crellin to mark Australia's 100 years of Federation 1901-2001, and a unique way of raising awareness to support the Salvation Army's good work.
There was one idea over a long lunch and the beginnings of how the photos would look. The Saachi and Saachi exhibition conversation arose regarding their 'group philanthropic art exhibition' events.
The 'icon series' exhibition proceeded with the following reality in mind, a personal observation ...
"It takes only a few steps to end up on the street, with no awareness or concept of self ... lost.
A reflection of what social upheaval, illness, trauma, neglect or abuse can cause ... homelessness, and then some ...
Blain worked many years - probono - with John Dalziel, who was the Salvation Army's Communications Director (15 years).
They agreed it was a unique way of raising awareness for the Salvation Army's 2001 Red Shield Appeal.
The Icon Series took over 12 months to complete.
Blain approached all the 'icons', and raised over $80,000 in support/sponsorship.
He wanted a live 'auction' website which was usable in conjunction with the phsyical auction.
Proceeds of the exhibition went towards a housing project to assist disadvantaged people in St.Kilda.
St.Kilda is a popular inner city bayside suburb of Melbourne.
There was coverage from media in radio, print news and television. A successful strategy , production and auction.
An auction/exhibition, including one of the first online bidding platforms was held at 101 Collins Street in Melbourne.
There were 26 portraits of Australian Icons, one of one photographs, sized at 100cm X 100cm Lambda digital prints.
See more at www.iconseries.com
Cause related marketing, a humanitarian project.
The Icon Series was produced and photographed by Blain Crellin to mark Australia's 100 years of Federation 1901-2001, and a unique way of raising awareness to support the Salvation Army's good work.
There was one idea over a long lunch and the beginnings of how the photos would look. The Saachi and Saachi exhibition conversation arose regarding their 'group philanthropic art exhibition' events.
The 'icon series' exhibition proceeded with the following reality in mind, a personal observation ...
"It takes only a few steps to end up on the street, with no awareness or concept of self ... lost.
A reflection of what social upheaval, illness, trauma, neglect or abuse can cause ... homelessness, and then some ...
Blain worked many years - probono - with John Dalziel, who was the Salvation Army's Communications Director (15 years).
They agreed it was a unique way of raising awareness for the Salvation Army's 2001 Red Shield Appeal.
The Icon Series took over 12 months to complete.
Blain approached all the 'icons', and raised over $80,000 in support/sponsorship.
He wanted a live 'auction' website which was usable in conjunction with the phsyical auction.
Proceeds of the exhibition went towards a housing project to assist disadvantaged people in St.Kilda.
St.Kilda is a popular inner city bayside suburb of Melbourne.
There was coverage from media in radio, print news and television. A successful strategy , production and auction.
An auction/exhibition, including one of the first online bidding platforms was held at 101 Collins Street in Melbourne.
There were 26 portraits of Australian Icons, one of one photographs, sized at 100cm X 100cm Lambda digital prints.
See more at www.iconseries.com